Category: Cultura Digitale e Social Media
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AI IS REPLACING JOURNALISTS. SHOULD WE WORRY?
I’ve been deepening the subject of AI lately as I was trying to figure out how to leverage Image Recognition and Artificial Intelligence to replace the current quality control process during manufacturing in the Fashion Industry. While doing so, I’ve been amazed by the already numerous startups specialized in AI and the infinite applications of… Read more
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INTEGRATION
If we see the world we live in as an extremely complex and unpredictable ecosystem, then Businesses are indeed its most refined expression. Taming that complexity is possible, you just need the right level of integration Read more
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TECHNOLOGY VS PEOPLE
When I was younger I remember playing a lot with my dad’s PC. The very first software I had installed was the iconic Windows 95 and in those years I used to play a lot with those videogames you used to get on a floppy disk in computer magazines. Then CDs came out so finally… Read more
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Youtube. Come una buona video strategy può influenzare il processo di acquisto
Questo post non nasce con l’intento di raccontarvi la solita favoletta sulla sacra “viralità” (sul tema consiglio di dare un’occhiata a questo TED Talk di Kevin Allocca, trend manager di Youtube), ma si pone l’obiettivo più alto di analizzare lo stato attuale del video advertising in Rete, raccogliere insight strategici e spiegare come un contenuto… Read more
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Social Media Room: creare valore durante gli eventi
La presenza dei Social Media Manager agli eventi in cui i Brand sono coinvolti sta incrementando man mano che questi ultimi rafforzano la loro presenza digitale e, di conseguenza, necessitano di contenuti sempre più freschi e genuini da dare in pasto alle proprie community. Mentre quasi un anno fa avevo dedicato un intero articolo ai… Read more