Innovation Waves is a collective of Creative Technologists and Digital Strategists helping brands navigate the digital landscape and ride the waves of Innovation

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The skills that will define the AI-augmented workforce

In 2016, STEM proficiency was the most valued workforce skill. By 2023, it had fallen to dead last. Now McKinsey’s 2025 data confirms the trend: demand for AI fluency has grown 7x in two years, 95% of organizations see no ROI from AI, and the real winners are those redesigning work around human-AI partnerships.…

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Alterego: has telepathy become reality? How AI is about to redefine human communication

Imagine being able to communicate with your devices, with artificial intelligence, and even with other people, simply through thought. Born from pioneering research at MIT Media Lab, Alterego presents itself as the world’s first ‘near-telepathic’ interface. A minimalist, non-invasive wearable that captures the intention to speak through its proprietary Silent Sense technology, even when you…

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4 work paradoxes that made me go freelance

Only my wife and closest friends know that in the past year I went through a big transformation in my professional career as I quit my very stable job at Giorgio Armani and started my freelance journey. But why am I finding myself writing this post at 3am in the morning? I want to try…

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The perfect fit revolution: how size recommendation platforms are reshaping fashion

In the grand theater of e-commerce, fashion retailers face a costly paradox: the digital revolution that has democratized access to global style has simultaneously created what industry insiders call the “boomerang economy”, a perpetual cycle of purchase and return that has reached epidemic proportions. With return rates hovering between 24-30% and a staggering 50-70% of…

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