FabrizioRinaldi

I help brands, organisations and teams turn technology into a practical advantage, connecting strategy, customer experience, operations and culture.

My path moves from award-winning global advertising to luxury digital transformation, e-commerce and new venture development. Today, I work at the intersection of sustainability, connected products and circularity.

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16+Years experience

26Markets

3Languages

3Investments

Milan, Italy

Career

Experience

A multidisciplinary career across advertising, luxury, retail, e-commerce and technology. Each role has made one belief clearer: transformation only works when strategy and execution move together.

01/2025 · PresentMilan, Italy

Business Solutions Lead

eBay

Working at the intersection of sustainability, technology, marketing, e-commerce and circularity, enabling fashion brands to unlock the transformational potential of connected products.

Designing go-to-market strategy and scalable partner-integration solutions for business development.
Helping shape the design, governance and market vision of an ecosystem built to scale.
Developing thought leadership, partnership development and networking for the fashion industry.

02/2022 · 01/2025Milan, Italy

Head of Innovation & Digital Transformation

Giorgio Armani

Led the Innovation and Digital Transformation function with an omnichannel view of the business, promoting meaningful integration across corporate and operations.

Expanded Digital Factory capabilities, including digital twins, 3D prototyping, virtual showrooms and online configurators.
Consolidated product traceability and transparency through digital passports and RFID.
Supported the CEO in shaping a long-term vision for technological, cultural and process innovation.

01/2018 · 04/2022Milan Area, Italy

Global Head of Digital | Innovation

Versace

Global head of digital marketing, focused on efficiency and innovation across digital touchpoints and internal workstreams.

Led data-driven content strategies through influencer outreach, social media and media partnerships.
Unified customer profiles and brand metrics across earned, owned and paid media channels.
Enhanced omnichannel customer experience and developed new B2B virtual-showroom strategies.

01/2012 · 01/2018London, United Kingdom

EMEA Strategy & Social Media Director

WPP | Ogilvy & Wunderman Thompson

Social Media Marketing Director for Ford Motor Company, coordinating pan-European communication campaigns across 26 markets.

Developed and executed European media and social media programmes across paid, earned and owned channels.
Authored and safeguarded central brand strategy while enabling local market activation.
Reported market performance to drive ongoing optimisation.

06/2009 · 01/2012Rome, Italy

Social Media Planner & Brand Reputation Analyst

Teads

Combined social planning and reputation intelligence for brand buzz campaigns, blogger relations, web contests and offline events.

Coordinated social media campaigns, blogger relations and offline events.
Monitored brands’ digital reputation and translated insight into action.

Competencies

Capabilities
with range

I work across the connective tissue of a modern organisation: the decisions that link product, brand, data, operations and people.

Strategy is only useful when it gives a team permission to move.

Growth HackingGo-To-Market StrategyBusiness DevelopmentProject ManagementOmnichannelMedia PlanningData IntegrationDigital StrategyRetail OperationsLogistics & Supply ChainEvent ManagementMarketing CommunicationDigital PRChange ManagementRetail CRMSocial MediaBrand StrategyDigital InnovationConsumer ExperienceE-commerceAI AdvisoryConnected Products