FabrizioRinaldi
I help brands, organisations and teams turn technology into a practical advantage, connecting strategy, customer experience, operations and culture.
My path moves from award-winning global advertising to luxury digital transformation, e-commerce and new venture development.
Experience
A multidisciplinary career across advertising, luxury, retail, e-commerce and technology. Each role has made one belief clearer: transformation only works when strategy and execution move together.
Business Solutions Lead
eBay
Working at the intersection of sustainability, technology, marketing, e-commerce and circularity, enabling fashion brands to unlock the transformational potential of connected products.
- Designing go-to-market strategy and scalable partner-integration solutions for business development.
- Helping shape the design, governance and market vision of an ecosystem built to scale.
- Developing thought leadership, partnership development and networking for the fashion industry.
Head of Innovation & Digital Transformation
Giorgio Armani
Led the Innovation and Digital Transformation function with an omnichannel view of the business, promoting meaningful integration across corporate and operations.
- Expanded Digital Factory capabilities, including digital twins, 3D prototyping, virtual showrooms and online configurators.
- Consolidated product traceability and transparency through digital passports and RFID.
- Supported the CEO in shaping a long-term vision for technological, cultural and process innovation.
Global Head of Digital | Innovation
Versace
Global head of digital marketing, focused on efficiency and innovation across digital touchpoints and internal workstreams.
- Led data-driven content strategies through influencer outreach, social media and media partnerships.
- Unified customer profiles and brand metrics across earned, owned and paid media channels.
- Enhanced omnichannel customer experience and developed new B2B virtual-showroom strategies.
EMEA Strategy & Social Media Director
WPP | Ogilvy & Wunderman Thompson
Social Media Marketing Director for Ford Motor Company, coordinating pan-European communication campaigns across 26 markets.
- Developed and executed European media and social media programmes across paid, earned and owned channels.
- Authored and safeguarded central brand strategy while enabling local market activation.
- Reported market performance to drive ongoing optimisation.
Social Media Planner & Brand Reputation Analyst
Teads
Combined social planning and reputation intelligence for brand buzz campaigns, blogger relations, web contests and offline events.
- Coordinated social media campaigns, blogger relations and offline events.
- Monitored brands’ digital reputation and translated insight into action.
Capabilities
with range
I work across the connective tissue of a modern organisation: the decisions that link product, brand, data, operations and people.
Strategy is only useful when it gives a team permission to move.
Passionate leader
I drive innovation and digital transformation to create measurable positive change and value across the whole business.
Integrated marketing expert
I build brand communication plans from inception to completion, with confidence across both small and large teams.
Strategic growth hacker
I devise and implement growth strategies that deliver measurable outcomes across markets and industries.
Work beyond
the role
The same question runs through my professional work and my personal projects: how can technology expand human possibility instead of narrowing it?
BookRaising Humans
A practical guide for parents in the age of artificial intelligence, introducing the Orchestrator Parent.
Buy on Amazon ↗
Podcast & blogInnovation Waves
Ideas at the intersection of digital innovation, marketing strategy and the future of technology.
Explore Innovation Waves ↗
YouTube channelIl Mondo di Aurora
Songs, nursery rhymes and stories for children to sing, dance and explore in a safe, joyful space.
Watch on YouTube ↗
BookDude
A novel about surfing and the art of going with the flow, a journey toward the perfect wave.
Buy on Amazon ↗Angel investor
I support founders and teams building the future where fashion, entertainment and creative technology meet.
Artknit Studios
A new fashion paradigm grounded in radical transparency, sustainability and digital-native craftsmanship.
Visit Artknit Studios ↗2Watch
An entertainment hub for new generations, where media, technology and innovation become engaging phygital formats and experiences.
Visit 2Watch ↗Auralys
A ready-to-use virtual studio and streaming space that joins green screen, tracking, cinema cameras and Unreal Engine virtual sets.
Visit Auralys ↗Education
I combine a business foundation with a continuous commitment to teaching, sharing and testing innovation in practice.
Lecturer in Digital Marketing & Innovation Management
24 Ore Business School
International Economics & Business
Università degli Studi del Molise
Let’s buildwhat’s next.
If you are navigating transformation, making AI useful for real teams, or looking for an independent strategic point of view, let’s talk.