Digital strategist · innovation leader · systems thinker
Fabrizio Rinaldi
I have 16+ years of experience in digital strategy, innovation, brand communication and consumer experience. I help organisations connect technology with growth, customer experience, operations and culture.
My background spans global advertising, luxury and e-commerce. I also work as a freelance fractional consultant.
Professional experience
Business solutions lead | Product strategy
I work on connected-product strategy for fashion brands, with a focus on sustainability, e-commerce and AI.
- I develop go-to-market strategies and partner integrations to support business development.
- I help define ecosystem design, governance and market vision.
- I develop fashion-industry partnerships, thought leadership and professional networks.
Head of innovation & digital transformation
I led innovation and digital transformation across corporate functions and operations, including AI for process optimisation.
- I expanded Digital Factory capabilities with digital twins, 3D prototyping, virtual showrooms and online configurators.
- I strengthened product traceability through digital passports and RFID.
- I supported the CEO's long-term vision for technological, cultural and process innovation.
Global head of digital strategy | Innovation
I led global digital marketing, with a focus on efficiency and innovation across customer touchpoints and internal workstreams.
- I led data-driven content strategies through influencer outreach, social media and media partnerships.
- I unified customer profiles and brand metrics across earned, owned and paid media.
- I improved omnichannel customer experience and developed B2B virtual-showroom strategies.
EMEA strategy & social media director
I directed social media marketing for Ford Motor Company across 26 European markets.
- I developed European media and social programmes across paid, earned and owned channels.
- I defined central brand strategy and supported local market activation.
- I reported market performance to guide ongoing optimisation.
Social media planner & brand reputation analyst
I combined social planning and reputation analysis for brand campaigns, web contests and events.
- I coordinated social media campaigns, blogger relations and offline events.
- I monitored brands' digital reputation and used the findings to inform campaigns.
Capabilities
- AI
- GenAI
- Growth hacking
- Go-to-market strategy
- Business development
- Project management
- Omnichannel
- Media planning
- Data integration
- Digital strategy
- Retail operations
- Logistics & supply chain
- Marketing communication
- Change management
- Retail
- CRM
- Social media
- Brand strategy
- Digital innovation
- Consumer experience
- E-commerce
Systems thinking
I connect technology decisions with business strategy, customer experience and the way teams work.
Integrated marketing
I develop brand communication plans and coordinate their delivery across channels and markets.
Growth strategy
I turn growth priorities into go-to-market plans and partnerships.
Personal projects
Raising Humans
My practical guide to parenting in the age of AI, introducing the Orchestrator Parent.
Buy on Amazon
Innovation Waves
My podcast and blog on digital innovation, marketing strategy and the future of technology.
Explore Innovation Waves
Il Mondo di Aurora
Songs, nursery rhymes and stories for children to sing, dance and explore.
Watch on YouTube
Dude
My novel about surfing, the search for the perfect wave and the art of going with the flow.
Buy on AmazonAngel investing
Artknit Studios
Fashion rooted in transparency, sustainability and digital-native craftsmanship.
Visit Artknit Studios2Watch
An entertainment hub for younger audiences, combining media and technology in phygital formats and experiences.
Visit 2WatchAuralys
A virtual production and streaming studio with green screen, tracking, cinema cameras and Unreal Engine sets.
Visit AuralysEducation and teaching
Ethics of Artificial Intelligence [Global MOOC]
UNESCO and LG AI Research
Lecturer in digital marketing & innovation management
24 Ore Business School
International economics & business
Università degli Studi del Molise
Let's talk
For fractional consulting on digital strategy, innovation or AI, contact me to discuss your priorities.
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