Categories
Cultura Digitale e Social Media

AI IS REPLACING JOURNALISTS. SHOULD WE WORRY?

I’ve been deepening the subject of AI lately as I was trying to figure out how to leverage Image Recognition and Artificial Intelligence to replace the current quality control process during manufacturing in the Fashion Industry.

While doing so, I’ve been amazed by the already numerous startups specialized in AI and the infinite applications of such technology in our daily work and private lives. This has ignited a series of questions about the future of human VS AI relationship and any hybrid between the two that I will discuss with an expert in one of my Podcast episodes (coming soon, watch these screens!).

THINGS ARE MOVING QUICKLY

According to an article I’ve recently read on The Verge, Microsoft is laying off dozens of journalists and editorial workers at its Microsoft News and MSN organizations. The layoffs are part of a bigger push by Microsoft to rely on artificial intelligence to pick news and content that’s presented on MSN.com, inside Microsoft’s Edge browser, and in the company’s various Microsoft News apps. Many of the affected workers are part of Microsoft’s SANE (search, ads, News, Edge) division, and are contracted as human editors to help pick stories.

Microsoft has been in the news business for more than 25 years, after launching MSN all the way back in 1995. At the launch of Microsoft News nearly two years ago, Microsoft revealed it had “more than 800 editors working from 50 locations around the world.” 

Microsoft has gradually been moving towards AI for its Microsoft News work in recent months, and has been encouraging publishers and journalists to make use of AI, too. Microsoft has been using AI to scan for content and then process and filter it and even suggest photos for human editors to pair it with.

I don’t think we should worry though, as with many technological revolutions, AI will also open up new opportunities and probably even help us solve some of the most unsolvable problems on earth and beyond. But again, that’s meat for the upcoming podcast episode

By Duderinaldi

I'm an all-rounded digital strategist, currently heading Digital Innovation at the iconic luxury brand Versace. Since 2018 I've extended my scope beyond Marketing supporting both Industrial Operations and Corporate in complex digital transformation projects with a strong track record of efficient, sustainable and business value-increasing initiatives.
My background includes over 12 years in globally-renowned integrated agencies with focus on planning, strategic execution, digital communication and consumer experience for a wide range of brands and product categories such as Ford Motor Company, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble and Microsoft.

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