INNOVATION WAVESI'm an all-rounded digital strategist, currently heading Digital Innovation at the iconic luxury brand Versace. Since 2018 I've extended my scope beyond Marketing supporting both Industrial Operations and Corporate in complex digital transformation projects with a strong track record of efficient, sustainable and business value-increasing initiatives.
My background includes over 12 years in globally-renowned integrated agencies with focus on planning, strategic execution, digital communication and consumer experience for a wide range of brands and product categories such as Ford Motor Company, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble and Microsoft.
A recent study showed that 70% of people actually never read more than the headline of a science article before commenting and sharing. Most simply see a headline they like and click share and make a comment. A recent study showed that 70% of people actually never read more than the headline of a science […]
The Crew Dragon, SpaceX’s human-carrying capsule, has redefined spaceflight in more ways than one. An image shared on the “SpaceXLounge” subreddit showed how the new capsule compares to NASA’s old space shuttle. The image compares the shuttle as it appeared for its final mission in 2011, alongside the Crew Dragon’s interior for its 2020 mission👇🏼. […]
In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. What happened to Kodak will happen in a lot of industries in the next 10 years – and most people don’t see it coming. Did you think in […]
I’ve been deepening the subject of AI lately as I was trying to figure out how to leverage Image Recognition and Artificial Intelligence to replace the current quality control process during manufacturing in the Fashion Industry. While doing so, I’ve been amazed by the already numerous startups specialized in AI and the infinite applications of […]
While I did touch on many key pillars I think can help Innovation strive on my previous article What it takes to innovate, I deliberately kept an important feature out as I believe it deserves more space: Resilience. The word has been trending a lot lately but before we get to my definition of resilience […]
