INNOVATION WAVESI'm an all-rounded digital strategist, currently heading Digital Innovation at the iconic luxury brand Versace. Since 2018 I've extended my scope beyond Marketing supporting both Industrial Operations and Corporate in complex digital transformation projects with a strong track record of efficient, sustainable and business value-increasing initiatives.
My background includes over 12 years in globally-renowned integrated agencies with focus on planning, strategic execution, digital communication and consumer experience for a wide range of brands and product categories such as Ford Motor Company, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble and Microsoft.
As the global economic squeeze continues, major corporations are looking East — not just for new markets, but new inspiration. Enter jugaad: A ‘frugal’ form of innovation developed in India that is beginning to make its mark in companies like Philips and GE.
A couple of months ago I stumbled upon an interview of Jordan Peterson (a Canadian clinical psychologist and a professor of psychology at the University of Toronto) who mentioned a book that I bought right after: Ordinary Men. In the interview doctor Peterson mentioned how it is important for people to keep the past in […]
Never, as in this era, we are facing the dis-ruption of most of the systems that definethe world as we know it.This unexpected change advances at anexponential speed, de structuring markets and creating new ones.Lifestyle and business are both strongly influenced and governed by technology in a number of ways.If, on the one hand, this […]
A recent study showed that 70% of people actually never read more than the headline of a science article before commenting and sharing. Most simply see a headline they like and click share and make a comment. A recent study showed that 70% of people actually never read more than the headline of a science […]
The Crew Dragon, SpaceX’s human-carrying capsule, has redefined spaceflight in more ways than one. An image shared on the “SpaceXLounge” subreddit showed how the new capsule compares to NASA’s old space shuttle. The image compares the shuttle as it appeared for its final mission in 2011, alongside the Crew Dragon’s interior for its 2020 mission👇🏼. […]
