INNOVATION WAVES

Innovation Waves is a collective of Creative Technologists and Digital Strategists helping brands navigate the digital landscape and ride the waves of Innovation

Category: Business and Management

How to deal with AI Agents: Stop prompting and Start Directing.

04/01/2026

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Business and Management, Complessità e Sistemi Dinamici, Innovation, Growth Hacking and Digital Transformation

We are all using AI wrong. We prompt, we tweak, we copy-paste. We act like glorified assistants to the machine, when it should be the other way around. The rise of Agentic AI is not just a new tool. It is a fundamental shift in the nature of work itself, one that demands we stop… Read more
The White-Collar Apocalypse Nobody Is Talking About (Yet)

03/30/2026

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Business and Management, Innovation, Innovation, Growth Hacking and Digital Transformation

AI is not just disrupting jobs — it’s dismantling the very economic value of human intelligence. A deep dive into the cascading crisis ahead, and the two futures we can still choose between. Read more
The skills that will define the AI-augmented workforce

03/14/2026

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Business and Management, Innovation

In 2016, STEM proficiency was the most valued workforce skill. By 2023, it had fallen to dead last. Now McKinsey’s 2025 data confirms the trend: demand for AI fluency has grown 7x in two years, 95% of organizations see no ROI from AI, and the real winners are those redesigning work around human-AI partnerships. The… Read more
6 values combat sports teach you that will transform your life and career

03/12/2026

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Business and Management, Innovation, Growth Hacking and Digital Transformation

The ring teaches you things no classroom ever will. From keeping your feet moving under pressure to embracing vulnerability as a source of strength, combat sports forge principles that translate directly into leadership, business, and everyday life. Here are 6 values I learned from fighting that continue to shape how I work, lead, and grow. Read more
The digital product passport: how Brussels just invented the QR code of the future

08/12/2025

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Business and Management, Innovation, Growth Hacking and Digital Transformation

Here’s something interesting about European bureaucracy: it has this peculiar talent for turning regulatory compliance into billion-euro business opportunities while everyone complains about “red tape stifling innovation.” This time, though, the Brussels bureaucrats might have actually hit the jackpot. The Digital Product Passport (DPP) isn’t just another administrative burden to endure—it’s the birth of the… Read more

INNOVATION WAVES

Innovation Waves is a collective of Creative Technologists and Digital Strategists helping brands navigate the digital landscape and ride the waves of Innovation

Category: Business and Management

How to deal with AI Agents: Stop prompting and Start Directing.

The White-Collar Apocalypse Nobody Is Talking About (Yet)

The skills that will define the AI-augmented workforce

6 values combat sports teach you that will transform your life and career

The digital product passport: how Brussels just invented the QR code of the future