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Innovation

METAVERSE. HOW TO MAKE NFT IDEAS STAND OUT

The market is seeing an influx of projects and most lack of
foresight. What could make an NFT initiative truly stand out?

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The market is seeing an influx of projects and most lack of
foresight. What could make an NFT initiative truly stand out?

The focus should be on the potential of a technology that can draw a border around a digital asset, assign ownership, usage permissions, and guidelines for its interaction in the physical and virtual domains…

By Duderinaldi

I'm an all-rounded digital strategist, currently heading Digital Innovation at the iconic luxury brand Versace. Since 2018 I've extended my scope beyond Marketing supporting both Industrial Operations and Corporate in complex digital transformation projects with a strong track record of efficient, sustainable and business value-increasing initiatives.
My background includes over 12 years in globally-renowned integrated agencies with focus on planning, strategic execution, digital communication and consumer experience for a wide range of brands and product categories such as Ford Motor Company, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble and Microsoft.

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