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Cultura Digitale e Social Media Innovation Podcast

THE EVOLUTION OF COMMUNITIES. HOW SOCIAL MEDIA AND DIGITAL ADVERTISING HAVE INFLUENCED OUR CULTURE

Anthony is a friend I met in London when working in advertising (Ogilvy & Mather). He has been managing global partnerships at Facebook/Instagram for a longtime and now is supporting influencers in navigating TikTok and becoming powerful brands. I picked his unique perspective on the evolution of social media for a very conversational episode about communities, meme culture, digital advertising, TikTok, content fragmentation, Cambridge analitica and information bubbles

By Duderinaldi

I'm an all-rounded digital strategist, currently heading Digital Innovation at the iconic luxury brand Versace. Since 2018 I've extended my scope beyond Marketing supporting both Industrial Operations and Corporate in complex digital transformation projects with a strong track record of efficient, sustainable and business value-increasing initiatives.
My background includes over 12 years in globally-renowned integrated agencies with focus on planning, strategic execution, digital communication and consumer experience for a wide range of brands and product categories such as Ford Motor Company, Toyota, Adidas, Jaguar & Land Rover, Mattel, Sony Playstation, Vodafone, Sky, Procter & Gamble and Microsoft.

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